Wick Buildings Unveils New Logo to Reflect Growth and Future Vision

Updated Brand Identity Underscores Commitment to Innovation and Customer Focus

Mazomanie, WI – January 12, 2026 – Wick Buildings, a leader in the post-frame industry, today announced the launch of its new logo and refreshed brand identity. The update marks an important step in the company’s evolution, reflecting both its strong heritage and its focus on future growth.

The new logo was designed to embody modernization, progression, and alignment with an innovative company culture, while maintaining a connection to Wick Building’s trusted reputation built over 80 years and 80,000 buildings.

“This new look signals the exciting direction our company is heading,” said Allan Breidenbach, President of Wick Buildings. “While our logo has changed, our mission remains the same: to serve our customers with unmatched quality and value.”

The updated identity will be rolled out across digital platforms immediately, with physical materials transitioning over the coming months.

For more information, and/or to set up an interview with Allan Breidenbach, contact:
Bret Buelo, Marketing Director, bret.buelo@wickbuildings.com, 608-795-1599

	Yes	No
You understand that barndominium/shouse pricing is comparable to studwall home construction, particularly those with traditional 2-3 car garages and basements. Interior finishes are the same in either building type, and the advantages of a barndominium/shouse largely go away when the garage/shop space is modest and a basement is required. In many cases, you can expect to pay the same as studwall construction (i.e., somewhere between $175 - $250 per square foot depending on your market).
You want an attached garage and/or shop space > standard 2-3 car garage (i.e., > 1,200 square feet). Using post-frame building design, a barndominium/shouse is able to create large usable spaces cost-effectively in ways that traditional studwall construction cannot.
You like the aesthetic of steel (for the roof and sidewalls) typically used in a barndominium/shouse. Alternate materials may be used on the exterior, but they add cost.
You are comfortable using a concrete floating slab (or equivalent) to meet your foundation needs. A barndominium/shouse can be built on nearly any concrete foundation, including traditional basements. However, traditional basements are not necessary with a barndominium/shouse and having one increases cost.
You want to do some of the interior work yourself (such as mechanical, electrical, plumbing and fixtures), or you want to be the general contractor for that scope of work. While some builders will do full turnkey projects, most prefer to perform work through completion of the building shell.

	Yes	No
You understand that barndominium/shouse pricing is comparable to studwall home construction, particularly those with traditional 2-3 car garages and basements. Interior finishes are the same in either building type, and the advantages of a barndominium/shouse largely go away when the garage/shop space is modest and a basement is required. In many cases, you can expect to pay the same as studwall construction (i.e., somewhere between $175 - $250 per square foot depending on your market).
You want an attached garage and/or shop space > standard 2-3 car garage (i.e., > 1,200 square feet). Using post-frame building design, a barndominium/shouse is able to create large usable spaces cost-effectively in ways that traditional studwall construction cannot.
You like the aesthetic of steel (for the roof and sidewalls) typically used in a barndominium/shouse. Alternate materials may be used on the exterior, but they add cost.
You are comfortable using a concrete floating slab (or equivalent) to meet your foundation needs. A barndominium/shouse can be built on nearly any concrete foundation, including traditional basements. However, traditional basements are not necessary with a barndominium/shouse and having one increases cost.
You want to do some of the interior work yourself (such as mechanical, electrical, plumbing and fixtures), or you want to be the general contractor for that scope of work. While some builders will do full turnkey projects, most prefer to perform work through completion of the building shell.

Wick Buildings Unveils New Logo to Reflect Growth and Future Vision

January 12, 2026

Is a Barndominium the right fit for you?

Is a Shouse the right fit for you?

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