Wick Buildings Unveils New Logo to Reflect Growth and Future Vision

Mazomanie, WI – January 12, 2026 – Wick Buildings, a leader in the post-frame industry, today announced the launch of its new logo and refreshed brand identity. The update marks an important step in the company’s evolution, reflecting both its strong heritage and its focus on future growth.

The new logo was designed to embody modernization, progression, and alignment with an innovative company culture, while maintaining a connection to Wick Building’s trusted reputation built over 80 years and 80,000 buildings.

“This new look signals the exciting direction our company is heading,” said Allan Breidenbach, President of Wick Buildings. “While our logo has changed, our mission remains the same: to serve our customers with unmatched quality and value.”

The updated identity will be rolled out across digital platforms immediately, with physical materials transitioning over the coming months.

For more information, and/or to set up an interview with Allan Breidenbach, contact:
Bret Buelo, Marketing Director, bret.buelo@wickbuildings.com, 608-795-1599

New Wick Buildings Logos

Full Color Logo

Download Full Color .png

Black and White Logo

Download Black and White .png

New Logo Launch FAQ For Customers & Partners

Why did Wick Buildings change its logo?

Wick’s decision to update our brand mark is not based on changing the fundamental principles for which our company stands – quality, strength, engineering, and innovation – it is to accomplish the following five goals:

Staying Relevant
Markets, audiences, and design sensibilities evolve. A logo that once looked modern can appear outdated over time. Refreshing our logo ensures the Wick brand mark feels current and aligned with today’s visual culture.
Signaling Growth
A new logo symbolizes transformation – such as entering new markets, launching new products, or embracing innovation. All of which Wick has done over the past several years. Updating our logo communicates to customers and stakeholders that the company is moving forward.
Enhancing Digital Compatibility
Logos designed decades ago often don’t adapt well to small screens, apps, or social media. The details inside of the old “circle-W” do not reproduce well in lower resolutions and on small displays. Our modern redesign focuses on simplicity, clarity, and scalability across digital platforms.
Attracting New Audiences
Updating the look can help appeal to younger demographics while still maintaining trust with existing customers. Our focus on maintaining the W and blue in the logo, while incorporating modern design elements, will help appeal to younger customers.
Reinforcing Brand Values
Wick is not unique in updating a logo mark to accomplish these goals. The key will be to transition to the new logo by means of a well-thought-out communications plan, which has been developed. Following are just a few examples of well-known brands that have done the same in recent years.

What does the new logo represent?

The new logo reflects who we are today: innovative, modern, and forward-looking. It’s designed to position us strongly for the future while honoring our history.

Does the change affect the products/services I receive?

No. The update is purely visual. Our products, services, and the people you work with remain the same.

When will I start seeing the new logo?

You’ll see it on our website, emails, and materials starting now. Printed and physical items will transition over the next several months.

Do I need to update anything?

If you use our logo in co-branded materials (e.g., as a partner), please replace the old version with the updated one. We’ll provide guidelines and files to make the transition easy.

	Yes	No
You understand that barndominium/shouse pricing is comparable to studwall home construction, particularly those with traditional 2-3 car garages and basements. Interior finishes are the same in either building type, and the advantages of a barndominium/shouse largely go away when the garage/shop space is modest and a basement is required. In many cases, you can expect to pay the same as studwall construction (i.e., somewhere between $175 - $250 per square foot depending on your market).
You want an attached garage and/or shop space > standard 2-3 car garage (i.e., > 1,200 square feet). Using post-frame building design, a barndominium/shouse is able to create large usable spaces cost-effectively in ways that traditional studwall construction cannot.
You like the aesthetic of steel (for the roof and sidewalls) typically used in a barndominium/shouse. Alternate materials may be used on the exterior, but they add cost.
You are comfortable using a concrete floating slab (or equivalent) to meet your foundation needs. A barndominium/shouse can be built on nearly any concrete foundation, including traditional basements. However, traditional basements are not necessary with a barndominium/shouse and having one increases cost.
You want to do some of the interior work yourself (such as mechanical, electrical, plumbing and fixtures), or you want to be the general contractor for that scope of work. While some builders will do full turnkey projects, most prefer to perform work through completion of the building shell.

	Yes	No
You understand that barndominium/shouse pricing is comparable to studwall home construction, particularly those with traditional 2-3 car garages and basements. Interior finishes are the same in either building type, and the advantages of a barndominium/shouse largely go away when the garage/shop space is modest and a basement is required. In many cases, you can expect to pay the same as studwall construction (i.e., somewhere between $175 - $250 per square foot depending on your market).
You want an attached garage and/or shop space > standard 2-3 car garage (i.e., > 1,200 square feet). Using post-frame building design, a barndominium/shouse is able to create large usable spaces cost-effectively in ways that traditional studwall construction cannot.
You like the aesthetic of steel (for the roof and sidewalls) typically used in a barndominium/shouse. Alternate materials may be used on the exterior, but they add cost.
You are comfortable using a concrete floating slab (or equivalent) to meet your foundation needs. A barndominium/shouse can be built on nearly any concrete foundation, including traditional basements. However, traditional basements are not necessary with a barndominium/shouse and having one increases cost.
You want to do some of the interior work yourself (such as mechanical, electrical, plumbing and fixtures), or you want to be the general contractor for that scope of work. While some builders will do full turnkey projects, most prefer to perform work through completion of the building shell.